![]() ![]() ![]() One of the top strategies of building brand awareness and recognition is through consistency. One way to appeal to a consumer base is through building brand trust and loyalty by showing them who you are and what you stand for. Consumers are increasingly becoming more vocal about a brand’s social responsibility and how a brand conducts business when it comes to politics, equality, diversity, and the environment. Not only that, but 13% of consumers would pay 31 to 50% more for products or services if they were under the impression that your business is making a positive impact on the world.Ĭancel culture plays a big role in this. Most buyers are more conscious of the people and business practices behind the curtain of their favorite products.Ī survey found 94% of customers are likely to show loyalty to a brand that offers complete transparency. You can then narrow in your focus to just one or two words – the feeling you want your customer base to experience when using your products or services – and tailor the rest of your brand around that feeling.Ĭonsumers no longer just buy from brands for their products or services. When someone thinks of your company, what’s the first word that comes to mind?Ī good exercise to determine your brand essence is to write down at least 5 words that describe your business. Often, identifying your brand essence is essentially boiling it down to just one or two words. If you’re still having a hard time envisioning your own company’s brand essence, let’s look at some well-known brands that have it locked down. It’s drawing an emotional connection from your target audience. In summary, your brand essence is the core characteristics of your business – your values, what your company stands for, and how you want your customers to feel about your business.Įssentially, it’s the heart and soul of your business. It’s natural to immediately think of a business’s logo and slogan when you hear the word “brand,” but a solid brand is much more than that. In this article, we’re going to talk about brand essence and why it’s an integral part of any business branding strategy. We’ve also seen it with the clients we work with in regard to their mission to connecting with their target audience. In turn, this has brought in a steady flow of client projects. We can attest to this at VMG Studios, which has thrived off of our relationships through brand recognition and awareness. In today’s consumer world, building true, lasting relationships with your consumer base is integral to continuous success. That emotional connection and the desire to promote something because of the people involved in the business is what brand essence is all about.īranding your business is important, you already know that, but it goes well beyond the graphic design assets such as a logo and brand colors. People are generally more likely to do this for friends and family members, even if they don’t use the product or service themselves, because they have a personal and emotional connection to the people behind the business. ![]() Have you ever bought something from a friend or a family member simply because you wanted to support them? Or have you ever promoted your cousin’s new business venture on your Instagram to help get the word out? If anything, you’ve likely at least seen others doing this on social media.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |